Heat Maps and Analytics Drive Fairfax County Home Page Update

When personnel for Fairfax County, Va., began conversations about updating their website’s home page, they turned to analytics and heat maps for design direction. Although the development process spanned about five months, the lengthiest component of the project was examining data to draft a home page that would accurately represent county constituents.

by Jessica Renee Napier

Full Story: http://www.govtech.com/local/Heat-Maps-and-Analytics-Drive-Fairfax-County-Home-Page-Update.html