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Why your startup needs to focus on PR: the Marissa Mayer example

Ask every startup founder how much time and money they spend on public relations, and the usual answer is "Nothing." With a limited amount of both resources, entrepreneurs worry about building product and doing sales rather than getting buzz. However, a review of Marissa Mayer’s time at Yahoo! thus far should reveal that not only is PR important, it is vital for early-stage companies to survive.

Peter Yu

Full Story: http://ventureburn.com/2013/09/why-your-startup-needs-to-focus-on-pr-the-marissa-mayer-example/

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