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Getting a Glimpse of Your Own Marketing Data Online
September 4, 2013 /
MATR Sponsor (view all)
Last weekend, I wrote a story about Acxiom, a marketing technology firm that introduced a Web site on Wednesday morning called Aboutthedata.com. The site allows consumers to view all sorts of personal details the company has collected about them in its marketing databases.
The piece provoked an animated conversation across social media:
By NATASHA SINGER
Full Story: http://bits.blogs.nytimes.com/2013/09/04/getting-a-glimpse-of-your-own-marketing-data/?_r=0
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