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Many Entrepreneurs Believe Viral Marketing is Free
August 12, 2013 /
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using "viral" marketing, which costs nothing. The founder explains that the product is so "buzz-worthy" that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends.
Martin Zwilling
Full Story: http://blog.startupprofessionals.com/2013/08/many-entrepreneurs-believe-viral.html
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