Old-School Ad Execs Sweat as Data Geeks Flex Muscle Madison Avenue Increasingly Values Digital Savvy Over Conventional Creative Talent

When former ad buyer Samantha Giangrande began looking to return to work recently after a two-year child-rearing break, she noticed an unsettling fact: the advertising world she knew had changed.

"I’m 37 years old and extinct," she said, lamenting that all the agencies she talked to about a job were obsessed with something she didn’t possess–digital experience.

Once home to creative types in the mold of Don Draper and "Mad Men," Madison Avenue is increasingly a bastion of geeks: computer programmers, data heads and quantitative analysts.

By
SUZANNE VRANICA
And
CHRISTOPHER S. STEWART

Full Story: http://online.wsj.com/article/SB10001424127887323997004578644220074391246.html