How the digital age has reshaped the ad game

The combined companies will now have more data analysts working together to process information and pull out learning points, says Wren. "The real value is how many analysts we have that can process and turn data and into meaningful analysis," he says.

Laura Petrecca and Roger Yu, USA TODAY

Full Story: http://www.usatoday.com/story/money/business/2013/07/29/omnicom-publicis-digital/2597351/

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