Big data: not just a buzzword but a fact of life

Big data. These two words have surfaced on almost every technology outlet recently and many people have been as uninspired by them as they were by the word "cloud". The problem is that while it is an intellectually understandable concept – human beings are generating data at an astonishing rate – there is no clear explanation as to what this actually means for the user, the business or the world.

By Andy Oldfield

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