News

Review of "Predictive Analytics: The Power to Predict Who Will Click"

July 8, 2013 /

MATR Sponsor (view all)

PFL Tech Inc. is a marketing technology company that provides sales enablement and marketing automation solutions, as well asprinting, mailing, and fulfillment services. They also provide some great Montana Jobs.

"I knew you’d say that." – Sylvester Stallone as Judge Dredd

That may have been Stallone’s catch phrase in the movie Judge Dredd, but these days a CMO (Chief Marketing Officer) or even your marketing strategist could easily say that phrase as well.

These days analytic solutions are breaking down more data from many sources, creating more accurate sales and operational models. Businesses are learning to compete through innovation, but how does one model the volume of analysis and concepts presented?

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel, PhD http://www.amazon.com/dp/1118356853 serves as a clarion call for business managers to understand the possibilities and myths.

By Pierre DeBois

Full Story: http://smallbiztrends.com/2013/07/predictive-analytics-book-review.html?utm_source=rss&utm_medium=rss&utm_campaign=predictive-analytics-book-review

***

Inteneo Systems – Business Intelligence/Big Data Expertise from Big Sky Country – http://www.inteneosystems.com 406-531-8119