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Get small: Oregon tech companies recalibrate after years of struggle
Lattice Semiconductor long considered itself a titan of Oregon technology.
The late Sen. Mark Hatfield once sat on its board of directors, and the company decorated its imposing Hillsboro headquarters with fine art. Lattice even trademarked the phrase "Silicon Forest."
After years of downsizing, though, Lattice has come to accept a painful reality: It can’t play with the big boys.
So the company has ratcheted back expectations and retreated from technology’s cutting edge as it strives to carve out a smaller, more profitable niche.
By Mike Rogoway, The Oregonian
Full Story: http://www.oregonlive.com/silicon-forest/index.ssf/2013/07/get_small_oregon_tech_companie.html#incart_river
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