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Big Data ROI Still Tough To Measure

Business leaders believe in big data’s potential but are frustrated by lengthy projects and complicated tools, according to IDG/Kapow study.

"Big Data projects are taking far too long, costing too much and not delivering on anticipated ROI because it’s really difficult to pinpoint and surgically extract critical insights without hiring expensive consultants or data scientists in short demand. The broader issue at hand is a growing mass of data that’s difficult to collect from a wide variety of sources."

By Jeff Bertolucci InformationWeek

Full Story: http://www.informationweek.com/big-data/news/big-data-analytics/big-data-roi-still-tough-to-measure/240155705?goback=.gde_3184708_member_254884644

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