5 Rules of Relevance Every Startup Needs to Adopt

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. While these may be necessary for funding, they may not be sufficient to make your startup the great success embodied in your vision.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2013/06/5-rules-of-relevance-every-startup.html