Sizing Up Big Data, Broadening Beyond the Internet

"What is the story the data tells us?"

The story is the same in one field after another, in science, politics, crime prevention, public health, sports and industries as varied as energy and advertising. All are being transformed by data-driven discovery and decision-making.

Data-driven insights, experts say, will fuel a shift in the center of gravity in decision-making. Decisions of all kinds, they say, will increasingly be made on the basis of data and analysis rather than experience and intuition — more science and less gut feel. Data, for example, is an antidote to the human tendency to rely too much on a single piece of information or what is familiar — what psychologists call "anchoring bias."

By STEVE LOHR

Full Story: http://bits.blogs.nytimes.com/2013/06/19/sizing-up-big-data-broadening-beyond-the-internet/

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