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How to Make Analytics Projects Pay Off
Floundering analytics initiatives fail to provide meaningful insights because IT departments are applying traditional reporting tools and development methodologies that just aren’t appropriate for analytics.
Companies have spent billions on business intelligence (BI) software. In 2011 alone, worldwide revenue from sales of BI platforms, corporate performance management suites, and analytic application/performance management software reached $12.2 billion, according to Gartner Inc.¹
Now that more companies are pursuing analytics, many CIOs wonder whether their existing BI capabilities can be applied to these newer analytics initiatives, according to Richard Starnes, a principal with Deloitte Consulting LLP’s Information Management service line. "CIOs want to know if they should invest more in BI, or if they should blow up their BI infrastructures and start over," he says.
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