B-Schools Know How You Think, but How Do You Feel?

Since students typically start their job hunts almost as soon as they arrive on campus, the schools have little time to fix any faults.

Forget what you know. Business schools increasingly want to know what you feel.

Schools are trying to choose from a crowded pool of well-qualified applicants and get a sense of the human being behind the application by adding personality tests and scored, standardized in-person interviews to the traditional battery of essays, transcripts and recommendations. Now, prospective M.B.A. students need to shine by showing emotional traits like empathy, motivation, resilience and dozens of others.

By MELISSA KORN

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