You Are What You Like

Cambridge researchers have delved into the question of whether or not someone’s private traits can be teased out of digital records of human behavior. What was found is the astounding revelation that someone’s race, religion, gender, and political views reveal personality with 82 to 95 percent reliability.

Michael Della Penna

Full Story: http://www.clickz.com/clickz/column/2263958/you-are-what-you-like