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How a Star Trek convention explains the secret to selling more stuff

April 23, 2013 /

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The MDT Disadvantaged Business Enterprise (DBE) Program encourages and supports the participation of companies owned and controlled by socially and economically disadvantaged individuals in transportation contracts.

When it comes to forming a bond with customers, one expert suggests using big data to help them form a bond with each other.

Most marketing folks looking at sales data, for example, can’t tell if there’s Star Trek convention going on in within their customer bases; they just see a gathering of people at a convention center.

By Derrick Harris

Full Story: http://gigaom.com/2013/04/22/how-a-star-trek-convention-explains-the-secret-to-selling-more-stuff/

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