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How a Star Trek convention explains the secret to selling more stuff

April 23, 2013/

When it comes to forming a bond with customers, one expert suggests using big data to help them form a bond with each other.

Most marketing folks looking at sales data, for example, can’t tell if there’s Star Trek convention going on in within their customer bases; they just see a gathering of people at a convention center.

By Derrick Harris

Full Story: http://gigaom.com/2013/04/22/how-a-star-trek-convention-explains-the-secret-to-selling-more-stuff/

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