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Big Data and Rise of Predictive Analytics
"the best any marketer can do is to Listen and Learn from what customers are saying and Engage them in meaningful conversations. In other words, treat Social Media channels as the front-end of CRM system, capture all relevant information from Social Media channels in the database and use Predictive Analytics and Knowledge Management tools to derive insights and help in decision making".
The only way one can derive full benefits out of Big Data is by using predictive analytics and this is forcing large and medium companies to make necessary investments in building analytics infrastructure and reporting capabilities.
By Harish Kotadia, Ph.D.
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Inteneo Systems – Big Data/Business Intelligence Expertise from Big Sky Country – http://www.inteneosystems.com 406-531-8119
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