San Francisco Giants ride Techball to the top

Within the organization, there are three programmers who maintain the baseball information systems and two analytics experts.

"The baseball side is different," Evans says. "You can use technology in a unique way to market a team in San Francisco, but you don’t want to openly share what you do on the field against 29 other teams. We don’t know how other teams are using technology, so it would be presumptuous for us to say what we do is unique."

Jon Swartz, USA TODAY, @jswartz

Full Story: http://www.usatoday.com/story/tech/2013/03/31/giants-social-media-world-series-technology/2013497/