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Why Your Organization Needs a Chief Digital Officer
March 27, 2013 /
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A chief digital officer can manage channel conflicts and implement processes that are effective across the entire organization.
The chief digital officer, a relatively recent addition to the C-Suite, is already making his influence felt on today’s technological landscape and, by extension, everyday living. Companies that have yet to hire a CDO, but who regard a great digital customer experience as core to the business, should consider making room for one.
by Tom Erickson
Full Story: http://blogs.wsj.com/cio/2013/03/27/why-you-need-a-chief-digital-officer/
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