Your Career Success Hinges on One Word — Do You Know It?

There’s one career decision that separates those who get remembered and have a major impact on the world from those who get forgotten.

And sadly, 99% of people will go through life never achieving this one simple goal.

It’s determining which word or two you want to "own" as your personal brand–among your office mates, within your company, in your industry and beyond.

Successful commercial brands are great at grabbing ownership of words in our minds. Volvo means safety. Google is synonymous with search.

So are great entrepreneurs. Richard Branson has taken over the word virgin, and Donald Trump has trumped other competitors by turning his last name into a well-known brand.

Verne Harnish

Full Story: https://www.linkedin.com/today/post/article/20130321133019-1022650-the-single-most-important-career-decision-you-ll-ever-make?_mSplash=1&sessionid=xriOi014gzQTAGyd7auN