Startups Must Adapt to New Customer Buying Dynamics

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. High-technology product startups, without customers, don’t make a business.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2013/03/startups-must-adapt-to-new-customer.html