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Reinventing Invention: Quirky Lets You Be a Modern-Day Edison

The beauty of Quirky http://quirky.com/ is that, unlike any other platform that exists and the reason why I hate the word crowdsourcing, is because it’s not that. It’s not just what has the most votes — you can spam it to death. If I don’t like the idea, I don’t like the idea. There are always checks and balances, there are times when we will evaluate an idea on Friday that got 25 votes, but our internal team realized it was a gem that the world isn’t understanding, and we have knowledge of the marketplace and know it would get more votes if people have the knowledge we had.

Lauren Drell

Full Story: http://mashable.com/2013/03/19/quirky-ben-kaufman/?utm_medium=email&utm_source=feedburner&utm_campaign=Feed%3A+Mashable%2FStartups+%28Mashable+%C2%BB+Startups%29

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