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"Untame Your Spirit" – Great Falls rolls out its new brand – Consistent look, cohesive theme can boost city growth

Several years in the making, with a cast of hundreds, the Great Falls community branding project will be coming to more websites, brochures, advertisements and billboards near you soon.

Featuring a green logo with a river and the logo "Untame Your Spirit," the new brand is in use now by three or four local sponsors in their brochures and promotions.

The Great Falls brand was developed by a consulting firm following its survey of what more than 1,100 folks thought about Great Falls.

The Great Falls Development Authority http://www.gfdevelopment.org/ Board pushed for a branding study to more cohesively market Great Falls when it set several strategic priorities to improve the area economy in the 2009, GFDA President Brett Doney recalled.

Written by
Peter Johnson

Full Story: http://www.greatfallstribune.com/article/20130317/BUSINESS/303170003/Great-Falls-rolls-out-its-new-brand

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