Big Data Broadens Its Range

Customers walking into an AutoZone AZO -0.61% store in Waco, Texas, will find a deal on Gabriel shocks which they won’t find at most other AutoZone stores. In Minneapolis, they can find a discount on Reese towing equipment. And in Mulberry, Fla., there’s a special on a bug deflector.

The targeted deals are part of AutoZone Inc.’s strategy to customize its global supply chain at the store level, reducing the chances that customers will leave without making a purchase.

By RACHAEL KING and STEVEN ROSENBUSH

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