Predictive Analytics is a Goldmine for Startups (and more mature companies)

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges.

Some experts group predictive analytics in the new term "business analytics" intending to define an umbrella term including data warehousing, business intelligence, enterprise information management, enterprise performance management, and analytic applications. But whatever the name, the opportunity is still there, and it’s large.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2013/03/predictive-analytics-is-goldmine-for.html