The Financial Bonanza of Big Data

Companies world-wide are starting to understand that no matter what industry they are in, data is among their most precious assets. Harnessed cleverly, the data can unleash new forms of economic value.

Big data poses a challenge to companies, as the Internet did a decade ago. In some cases, older firms are better positioned because they already have the data. Yet to reap these rewards, this data–the oil of the information economy–needs to be treated as an economic asset. If not, we are condemned to confirm the old quip that a cynic knows the price of everything and the value of nothing.

By KENNETH CUKIER
AND VIKTOR MAYER-SCHÖNBERGER

Full Story: http://online.wsj.com/article/SB10001424127887324178904578343120139164986.html

***

Inteneo Systems – Big Data/Business Intelligence Expertise from Big Sky Country http://www.inteneosystems.com 406-531-8119