The Big-Data Interview: Making Sense of the New World Order

We eat at a restaurant, we fall sick the next day, we think it was because we ate at the restaurant. More often than not, it has nothing to do with the restaurant. It has to do with whom we shook hands. Our causal fast thinking makes us believe in quick causal connections.

By Robert McMillan

Full Story: http://www.wired.com/wiredenterprise/2013/03/big-data/