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A Revolutionary Marketing Strategy: Answer Customers’ Questions

February 27, 2013/

Marcus Sheridan, an owner of River Pools, overhauled the company’s marketing to focus on generating sales through informational blog posts and videos.

By MARK COHEN

Full Story: http://www.nytimes.com/2013/02/28/business/smallbusiness/increasing-sales-by-answering-customers-questions.html?src=dayp&gwh=1F5E7513C225E5C6E014E9BDFE959FE2

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