Missing Wood for Trees, Why Big Data Isn’t About the Big Data

Instead of focusing on Big Data per se, how about starting with business problems that we are trying to solve, for example reducing customer defection/churn or improving cross-sell/upsell rates or reducing inventory carrying costs.

Don’t invest in Big Data infrastructure first not knowing what, why and how, and put cart before the horse. Rather identify a business problem to solve first, identify what structured and unstructured data are required for making better business decisions, develop a use case for Big Data, run a successful pilot project and then invest in required Big Data infrastructure.

By Harish Kotadia

Full Story: http://hkotadia.com/archives/4977

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