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How to use text analytics to completely measure the customer experience

February 21, 2013 /

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The MDT Disadvantaged Business Enterprise (DBE) Program encourages and supports the participation of companies owned and controlled by socially and economically disadvantaged individuals in transportation contracts.

Any mass market business intent on delivering a superior customer experience should be developing its text analytics capability for mining complaints, voice of the customer feedback and the notes taken by customer service representatives during customer conversations (that would otherwise sit untouched in the CRM system).

Posted by Jack Springman

Full Story: http://www.mycustomer.com/topic/customer-intelligence/how-use-text-analytics-completely-measure-customer-experience/162223?goback=.gde_1814785_member_215763790

Inteneo Systems – Big Data/Business Intelligence Expertise from Big Sky Country http://www.inteneosystems.com 406-531-8119

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For over 25 years, Zoot Enterprises has been a global provider of advanced origination, acquisition, and decision management solutions.

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