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PR disasters in a 2.0 world

February 18, 2013/

Sen. Marco Rubio of Florida got a memorable lesson in communications last week, thanks to a bottle of Poland Spring water.

So did Carnival Cruise Lines, thanks to a stalled ship and 3,100 angry passengers armed with cell phones.

The takeaway: The era of social media has thrown all the old rules of crisis communication out the window – for elected officials and business leaders alike.

Carla Marinucci

Full Story: http://www.sfgate.com/politics/article/Social-media-shifts-rules-for-PR-crises-4286756.php

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