What Makes Your Company Smart?

You can probably name a number of smarter companies off the top of your head. Apple. Southwest. UPS. Google.

But the really interesting question is what makes them smart? It won’t surprise you that this is a question that we think about a lot at Smarter-Companies.

The temptation is usually to point to one or two distinguishing characteristics at the heart of a company’s smarts: Apple and design smarts. Southwest and cultural smarts. UPS and logistical smarts. Google and data smarts.

by Mary Adams

Full Story: http://www.relationship-economy.com/2013/02/what-makes-your-company-smart/