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Big Data Demand Dominated By Marketing, Sales
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Microsoft has kicked off a week of big data news with the results of a survey showing that more than 75 percent of midsize to large businesses are implementing big data-related solutions within the next 12 months.
Of those solutions, customer care, marketing and sales departments are increasingly driving demand, according to the new Microsoft research. Microsoft surveyed more than 280 U.S. IT decision makers at midsized to large organizations on the topic of big data and uncovered several key trends as companies grapple with big data and start to use it to gain a competitive advantage. The explosion of devices, apps, the cloud and the Internet has ushered in the era of big data.
By Darryl K. Taft
Full Story: http://www.eweek.com/database/microsoft-big-data-dominated-by-marketing-sales/
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