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Banks Using Big Data to Discover ‘New Silk Roads’

February 7, 2013 /

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Big Data represents "a significant opportunity for cross-selling and customized marketing because you have new technologies and techniques that give you access to pools of data that used to be unreachable. That changes the game and can create significant opportunities you didn’t have before."

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Full Story: http://blogs.wsj.com/cio/2013/02/06/banks-using-big-data-to-discover-new-silk-roads/

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