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Innovation Roundtable: Working With The Press, 2/6, Missoula

February 2, 2013View for printing

2013-02-06 17:00:00

MonTEC, 1121 East Broadway

Contact: Carol Hedges - 541-6461

In this session, Mike Mitchell of Mitchell Consulting will discuss what a day in the life of a journalist is like, how reporters view pitches from PR representatives and what a good story pitch should include. Joining him is Jenna Cederberg, business reporter with the Missoulian.

The session starts at 5 p.m. with arrivals and networking. Knowledgeable in strategic communications, Mike will begin his presentation at 5:30 p.m. and facilitate a roundtable discussion from 6-7 p.m. This is the third and final Roundtable in a series focused on working with reporters and editors.

Mike Mitchell: Mike is a strategic public relations consultant with more than 15 years of experience telling stories through the press about innovative technologies from top high-tech brands, including Microsoft and Dell. He has specialized in bringing emerging products to market by building a groundswell of third party support and anticipation.

Jenna Cederberg: A native Missoulian, Jenna Cederberg returned to Missoula in 2010 after being hired at the Missoulian. She graduated from Washington State University with a degree in print journalism and started her journalism career as the sports editor and later editor of the Lake County?s weekly newspaper, the Lake County Leader. As the Missoulian business reporter, Jenna covers western Montana business news and writes for the Sunday section InBusiness Weekly. She also keeps the Native American news blog, the Buffalo Post.

The Innovation Initiative is a cooperative effort between Missoula Economic Partnership, The University of Montana Innovation and Entrepreneurship Program and Hellgate Venture Network.

We pair entrepreneurs and businesses in all growth stages with the resources, insight and expertise they need to prosper and create jobs . This collaborative program provides a wide variety of entrepreneurial assistance, free. ... initiative/

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