What is the Primary Reason For Startup Failure?

When I heard a friend make the statement "Your startup can’t fail if you don’t quit," I realized that every entrepreneur should adopt it as their mantra. Pivoting or dealing a new hand is not quitting. If we all repeat this mantra, perhaps we can improve the statistic that over half of new startups fail within five years. Nothing is more discouraging to future entrepreneurs than a failed startup.

Full Story: http://blog.startupprofessionals.com/2013/01/what-is-primary-reason-for-startup.html