18 IMMUTABLE Laws of Place Reputation

A location’s reputation can be its most valuable asset. Understanding how to create, protect and repair a reputation is the subject of the book entitled "18 Immutable Laws of Corporate Reputation" authored by Ronald Alsop in 2004. The book provides a great overview of how some of the most respected corporations in America proactively manage their public perception. In this blog post, I’ve taken the liberty to reinterpret Ron’s laws for application in place branding.

Full Story: http://strengtheningbrandamerica.com/blog/2009/03/18-immutable-laws-of-place-reputation/?goback=.gde_2164533_member_207458959