Big Data Means Big Opportunities For Email Marketers

Big Data opens huge opportunities for email marketers to better target consumers. Do consumers mind? In some businesses at least, customers may even be enthusiastic if the personalized information collected gives them some value in return.

by David Goetzl

Full Story: http://www.mediapost.com/publications/article/189048/big-data-means-big-opportunities-for-email-markete.html#axzz2Ec5CDGWM

Inteneo Systems – Big Data/Business Intelligence Expertise from Big Sky Country http://www.inteneosystems.com