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5 Tips for Managing Localization in your Organization

January 17, 2013View for printing

As a Localization Manager in an international company, you are in a uniquely challenging position. Your role carries prestige (you enable global sales and may travel internationally to meet your vendor teams and in-country distributors), yet internally you don't always get a seat at the table. You're an afterthought. Product meetings that would benefit from your strategic insights on global relevance and issues don't always include you. You represent a department that "deals with the international stuff" but if pressed, many colleagues couldn't explain what your team does all day.

You're accountable for delivering multiple products for every one English version, often with limited staff. The level of understanding of internationalization (I18n) and localization (L10n) across the company can range from the Holy Grail (where both are totally integrated into the entire product development process) to your worst nightmare (a chaotic process that doesn't officially start until the English product 'ships'). To feel and be successful, you need a proactive, strategic approach to win the minds and hearts of those with the power to help you succeed.

Jackie Janeri - Global Client Services Manager

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