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Big Data Is Just For Big Companies – And Other BS

January 8, 2013 /

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Bear Paw Development Corporation is a private non-profit organization created for the purpose of administering programs to help improve regional economic conditions in Hill, Blaine, Liberty, Chouteau and Phillips Counties and the Fort Belknap and Rocky Boy's Indian Reservations.

2013 is going to be a 12 full months of hype surrounding the Big Data craze, with tantalizing tales of e-commerce analytics that will move beyond predicting pregnancies to doing something really cool: like figuring out the Last Twinkie Ever Bought.

As the hype continues, smug enterprise IT departments will whip out their thick wallets and plunk down serious coin for multi-cluster hybrid cloud Hadoop systems that can figure out the worldwide effects of a butterfly wings’ flapping before brunch and knock out the Ultimate Answer to Life, The Universe, and Everything before afternoon tea rolls past.

Meanwhile, poor and tattered small business IT managers will look enviously on this feast of big data as they huddle out in the cold, shivering as they wrap themselves in tiny spreadsheets and Quickbook invoices.

Brian Proffitt

Full Story: http://readwrite.com/2013/01/08/big-data-is-for-big-companies-and-other-bs

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