Mobility and Big Data: Why They Need Each Other to Thrive

Sustaining behavior change is critical to virtually every industry, whether it’s getting a patient to follow their prescribed therapy (only 70 percent do so in the U.S.), encouraging an employee to save more for retirement (there is only a 3.6 percent savings rate in the U.S.), or getting an energy customer to make more efficient decisions (the average U.S. household wastes 25 percent of its energy). This is where mobile and big data can play a significant role. By marrying context, personalization, and knowledge of potential actions/offers using mobile and big data/analytics, the impact of retail, healthcare solutions and beyond could be improved drastically.

Scott Snyder

Full Story: http://www.xconomy.com/boston/2013/01/07/mobility-and-big-data-why-they-need-each-other-to-thrive/