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Here are 10 of the worst social media mistakes brands made in 2012

January 5, 2013 /

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Example: Social media promotions and national calamities don’t mix. Just ask social media managers at Gap Inc., who tweeted during Hurricane Sandy, "All impacted by #Sandy, stay safe! We’ll be doing lots of Gap.com shopping today. How about you?" Internet outrage ensued.

Boston Business Journal by Lisa van der Pool

Full Story: http://www.bizjournals.com/boston/blog/mass_roundup/2012/12/social-media-mistakes.html?s=image_gallery&ana=e_abd

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