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9 Ways to Optimize Government E-Commerce Strategies

January 3, 2013 /

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It’s January and the holiday season is over, which means I am spending less time online buying gifts. Yes, that is a good thing.

This was the first holiday that I bought most of my gifts online, and it looks like I wasn’t the only online shopper, as Black Friday reached $1 billion in e-commerce sales.

As I was making my purchases, I noticed a number of interesting tricks e-commerce sites were using that government could adopt. With billions of dollars at stake, these companies know that every detail can affect sales, so they know what works.

Here are my nine ideas from online Christmas shopping that can be replicated to increase revenue.

By Steve Ressler

Full Story: http://www.govtech.com/budget-finance/9-Ways-to-Optimize-E-Commerce-Strategies.html