Ask Your Customers to Participate in Your Marketing

Have you noticed that more companies beg you to participate in their business today? It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. Welcome to the "Participation Age" of marketing.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/12/ask-your-customers-to-participate-in.html