Serious Entrepreneurs Master Media Training Early

There are lots of expensive public and media relations firms out there who can give you the full treatment, but I recommend starting with a good book on the subject, like the one just released by media training expert Brad Phillips, "The Media Training Bible." http://www.amazon.com/The-Media-Training-Bible-Absolutely/dp/0988322005 He provides 101 two-page lessons divided into eight learning categories as follows:

Martin Zwilling

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