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Disney World Parks and Resorts mines magic from business analytics

December 11, 2012/

Walt Disney World Parks and Resorts in Orlando in the United States is using business analytics to increase repeat business from families for visit the hotel and theme park.

The organisation is using analytics to create targeted hotel offers and deploy the right Disney characters to interact with children.

Speaking at the Big Data Warehousing and Business Intelligence 2012 conference in Sydney, Walt Disney World Parks and Resorts director of data warehousing and analytics Juan Gorricho, told delegates that his company is in the business of creating what he referred to as "guest magic" using business analytics.

Hamish Barwick

Full Story: http://news.idg.no/cw/art.cfm?id=E1D5A897-9E13-5405-2E992FF4F29CDCAB

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