Vision Statement are More than Words on a Wall

Every year, thousands of individuals sit down with colleagues, business partners and sometimes strangers to write values statements for their businesses and organizations. The processes are usually similar. Laughter may erupt as owners, managers and employees participate in a team-building activity, and the group may spend time talking about how the organization was founded and what it does for customers or clients.

At some point, group members list traits and beliefs that are important to them – what compels them to do what they do. The group shares ideas, compares lists, eliminates duplicate thoughts and begins to prioritize the emerging values. After serious discussion and additional narrowing, the group settles on the top five or six ideas, and the group or a designated team create a statement that spells out the values common to members of the group or organization.

Lyn Boyer

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