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Japanese Website Translation Basics

For the last few decades, getting a foothold in the Japanese market has proven difficult for foreign firms. The internet has helped to open the gates to this very interesting and complex market. Despite most of the population having studied English as part of their formal education, the Japanese people overwhelming prefer to visit sites that are truly Japanese in style and content. Still many companies fail to recognize the importance of fully localizing and customizing the website experience for the Japanese consumer. Attracting the right Japanese consumer and keeping them loyal has never been more difficult.

Stephen Schultz

Full Story: http://blog.globalizationpartners.com/japanese-website-translation.aspx

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