Build Social Media Into the Customer Experience

As I visit the websites of many startups, as well as more mature businesses, I still too often see a "contact" page offering nothing but a sterile form for customers to submit, never to be heard from again. Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2012/12/build-social-media-into-customer.html