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Start With a Business Model, Not a Business Plan
November 27, 2012 /
A startup is not about executing a series of knowns. Most startups are facing a series of unknowns – unknown customer segments, unknown customer needs, unknown product feature set, etc.
That means that writing a static business plan first adds no value to starting a company, as the plan does not represent the iterative nature of the search for the model.
Steve Blank
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Posted in: Funding and Building your Business