Start With a Business Model, Not a Business Plan

A startup is not about executing a series of knowns. Most startups are facing a series of unknowns – unknown customer segments, unknown customer needs, unknown product feature set, etc.

That means that writing a static business plan first adds no value to starting a company, as the plan does not represent the iterative nature of the search for the model.

Steve Blank

Full Story: http://blogs.wsj.com/accelerators/2012/11/26/start-with-a-business-model-not-a-business-plan/?mod=dist_smartbrief